Description
the characteristics or functionalities that define a product, enhancing its value and usability for customers, and differentiating it from competitors. These can include physical aspects, functionality, user experience, design, and quality.
Here’s a more detailed breakdown:
Types of Product Features:
Physical Features:
These relate to the product’s tangible aspects, such as its material, color, design, and components. For example, a smartphone’s lightweight design is a physical feature.
Functional Features:
These describe what the product does and how it works, including its capabilities and functionalities. A software app’s ability to automatically back up files is a functional feature.
Added Value Features:
These are extras or services that enhance the product’s perceived value, such as innovative production processes or bundled services.
Aesthetic Features:
These relate to the product’s look and feel, such as a sleek interface or modern design.
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